- Conceptual Data Models – How to Get the Attention Business users (for a Technical Audience)
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About the Webinar
Achieving a ‘single version of the truth’ is critical to any MDM, DW, or data integration initiative. But have you ever tried to get people to agree on a single definition of “customer”? Or to get Sales, Marketing, and IT to agree on a target audience?
This webinar will discuss how a conceptual data model can be used as a powerful communication tool for data-intensive initiatives. It will cover how to build a high-level data model, how the core concepts in a data model can have significant business impact on an organization, and will provide some easy-to-use templates and guidelines for a step-by-step approach to implementing a conceptual data model in your organization.
About the Speaker
Managing Director, Global Data Strategy, Ltd
Donna Burbank is a recognized industry expert in information management with over 20 years of experience helping organizations enrich their business opportunities through data and information. She currently is the Managing Director of Global Data Strategy Ltd, where she assists organizations around the globe in driving value from their data. She has worked with dozens of Fortune 500 companies worldwide in the Americas, Europe, Asia, and Africa and speaks regularly at industry conferences. She has co-authored several books on data management and is a regular contributor to industry publications. She can be reached at firstname.lastname@example.org and you can follow her on Twitter @donnaburbank.